Shakeout Society is the race weekend club for athletes competing in hybrid sports events. We curate the hotel, the community, and the full experience — allowing you to get the fullest out of your race weekend.
The complete race weekend — curated for athletes who take both their performance and experience seriously. The race is only half the story.
Hand-picked hotels near the venue. Great beds, sound insulation, performance-ready breakfast. No compromises before race day.
Outside the arena the community and tailored experience usually stops — but not with us. Don't miss the chance to connect with athletes who share your drive.
Sponsor-driven activations and social events. A complete experience from check-in to check-out.
The community is booming. We're building the experience layer on top of it.
Check our race calendar and pick your next destination.
Choose the Official Athlete's Hotel and add extra experiences of your choice from a wide selection.
Connect with fellow athletes before, during, and after race weekend.
Focus on your experience. We handle the logistics.
It started with a gap. Co-founder Lucas traveled to Verona for his first hybrid sports race and discovered that while the competition was electric, the experience outside the arena was underwhelming — no community, no shared meals, no social glue. Thousands of athletes travel to race cities every weekend and face the same disconnection. Shakeout Society was born to fill that gap.
We partner with hand-picked hotels near race venues, organise shakeout runs the day before race day, curate welcome dinners and celebration events, and connect athletes through a shared community experience. Every detail — from the breakfast menu to the evening programme — is designed around the needs of competitive athletes who also want to enjoy the full weekend.
Whether you're racing for the first time or chasing a personal best, Shakeout Society is for athletes who believe the race weekend is more than the race itself. Solo travelers, training partners, and teams — everyone is welcome. We're building a global community, one city at a time.
Whether you're an athlete, a hotel, or a brand — we'd love to hear from you.